Joyce R.

Meta Ads & Social Media Strategist

BrandLeaf Digital
2025–Present

• Build, launch, and optimize Meta advertising campaigns across Facebook and Instagram
• Conduct audience research and develop creative strategies, ad copy, and budget allocations
• Monitor campaign performance and adjust targeting, creatives, and budgets using performance metrics
• Design branded social media graphics and advertising assets in Canva
• Create and edit short-form video content for reels, stories, and ad creatives using CapCut
• Develop content calendars and manage publishing across Facebook, Instagram, LinkedIn, and TikTok

Business Development Specialist / Client Support Associate

ECC Hive
2022–2025

• Enrolled more than 150 students and secured partnerships with agents and international institutions
• Managed inbound and outbound prospecting across email, social media, and phone channels
• Created social media content and marketing campaigns to increase visibility and inquiries
• Maintained CRM records and managed client pipelines using Salesforce
• Trained partner agents on processes, systems, and messaging frameworks
• Coordinated student applications and ensured documentation accuracy and compliance

Sales Coordinator

nobilé AG
2021–2022

• Supported sales operations through lead coordination and structured follow-up processes
• Responded to client inquiries across email and chat channels
• Maintained sales documentation and CRM records
• Coordinated with internal teams to support smooth client transitions and fulfillment activities

Administrative Office Specialist

Petromine (M) Sdn. Bhd.
2018–2021

• Maintained documentation, records, and compliance reports
• Supported audit preparation and compliance tracking activities
• Ensured data accuracy and confidentiality across administrative processes

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Bachelor of Science in Marketing Management

Bestlink College of the Philippines
2014–2018

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