Frances M.

Copywriter

Lendahire Digital Marketing Department

2024–2025

• Created high-converting content for ad campaigns, landing pages, newsletters, and lead magnets.
• Produced targeted copy for Meta, Google, and LinkedIn to increase lead generation.
• Conducted trend-based research to refine messaging strategies.
• Ensured content alignment with brand tone and campaign goals.
• Delivered projects under strict deadlines with measurable outcomes.

Content Writer

Magellan Solutions – Digital Marketing Department

2022–2024

• Developed and optimized blog content, practice area pages, and social media posts.
• Updated outdated content to improve comprehensiveness and SEO performance.
• Conducted industry and competitor research for content relevance.
• Collaborated with designers and SMEs to integrate visuals and technical insights.
• Participated in brainstorming sessions for content planning and ideation.
• Managed WordPress publishing and ensured alignment with brand voice.

Research Analyst

PRIME Philippines – Research & Advisory Department

2019–2020

• Co-authored market research publications and feasibility studies on property development.
• Delivered presentations and internal research insights across departments.
• Supported intern training and collaborated on cross-functional reports.

Intern – Economic Affairs Committee

House of Representatives

2018

• Conducted research and data analysis on national economic issues.
• Drafted a proposed House Bill Resolution on inflation.
• Supported budget hearings and internal committee activities.

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University of Santo Tomas
Bachelor of Arts in Economics – 2017–2019
Bachelor of Science in Accountancy – 2014–2017

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