Lead Generation Specialist
Munro Agency – B2B SaaS Digital Marketing
2022–2024
- Built and managed outbound cold email campaigns to generate qualified B2B leads
- Scraped and organized prospect data using tools like Apollo and Snov.io
- Created converting cold email sequences and optimized based on performance
- Maintained CRM accuracy for prospect tracking and campaign reporting
Business Development Representative
Elite Trade Club – Financial Services
2021–2022
- Executed cold email and LinkedIn DM outreach to attract investors and business leads
- Collaborated with marketing on outreach strategy and message optimization
Lead Generation & Content Specialist
CaaSocio – B2B SaaS Digital Marketing
2020–2021
- Managed cold email and LinkedIn outreach campaigns
- Conducted research and scraping to build prospect lists
- Wrote email content and LinkedIn posts aligned with client goals
Software Test Analyst
Accenture, UL Verification Services
2012–2020
- Worked in SaaS and tech-focused environments testing enterprise software
- Collaborated across teams to ensure application reliability and user experience
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