Michelle C.

Content Manager

Growth Friday
2024–2025

• Directed content development with a focus on B2B lead generation.
• Managed AI-optimized content production using ChatGPT and Jasper.
• Maintained and updated content via CMS platforms.
• Executed SEO strategies including keyword targeting and metadata refinement.

Content Strategist

P & C Micro’s Pty Ltd
2023–2024

• Developed full-funnel B2B content strategies for client websites and campaigns.
• Collaborated with graphics and development teams to align content goals.
• Created SEO-optimized blog posts, case studies, and marketing content using AI tools.

SEO Content Editor and Manager

Luxury Premier
2022–2023

• Led keyword planning, analytics, and content strategy sessions with executive leadership.
• Oversaw editorial calendars and optimized copy for lead capture and ranking.

Writer and Editor

Gaming Depot
2021–2021

• Produced and managed SEO-rich long-form articles for high-traffic gaming audiences.
• Scheduled content via CMS and ensured adherence to tone and brand.

Copywriter

Creative Inco.
2021–2021

• Developed structured content formats, including FAQs and script-style web content.
• Wrote conversion-focused posts aligned with targeted SEO keywords.

Social Media Manager

Money Making Affiliate
2022–2022

• Supported content creation with social-first messaging and audience targeting.
• Applied data-driven research to improve engagement and cross-channel visibility.

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Bachelor of Science in International Hospitality Management

Lyceum of the Philippines University – Manila
2018–2022

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