Karl A.

Copywriter and Content Strategist

Freelance
2013–Present

• Serve as lead copywriter for a US-based IT services provider, producing B2B content across web, email, and social channels
• Develop and execute SEO-informed content strategies, including planning, editorial calendars, and multi-platform distribution
• Create and manage content assets across websites, email campaigns, print materials, and social media
• Maintain WordPress websites to ensure functionality, accuracy, and brand consistency
• Conduct research to support factual, authoritative, and audience-focused content

Journalist

Octomedia
2017–2026

• Wrote and edited news stories, feature articles, and contributor content for digital and print publications
• Managed end-to-end production and distribution of recurring newsletters
• Led content development for a flagship annual publication focused on small business leadership
• Coordinated editorial content to meet publication schedules and quality standards

Content Controller and Administrator

Microsourcing Philippines
2017–2017

• Coordinated contributor submissions and maintained a consistent publishing workflow
• Ensured timely delivery of website content and email newsletters
• Supported content operations for a property news publication

Publishing Specialist

Thomson Reuters
2010–2015

• Performed technical editing for legal publications across digital and print formats
• Supported on-time publication schedules through quality control and content review
• Established performance benchmarks using reporting and data analysis
• Contributed content for internal communications and company publications

Technical Service Representative

[24]7 Customer
2008–2010

• Provided troubleshooting support for internet and email services
• Resolved customer issues while meeting service performance targets

Interface Associate

IBM Business Services
2007–2008

• Managed payroll and employee benefits inquiries
• Delivered accurate and timely case resolutions for client organizations

Customer Sales Representative

PeopleSupport
2004–2007

• Generated sales through voice, email, and live chat channels
• Supported multiple client accounts through customer engagement and service

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AB Journalism

Manuel L. Quezon University
2002–2004

BA Mass Communications

University of the Philippines Cebu
1999–2001

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