Darlene A.

Full-Stack Digital Marketer & Team Leader

Remote - Project Based
2024–Present

• Developed and implemented SEO-focused blog strategies aligned with AI search trends
• Created SOPs for WordPress formatting, metadata, and publishing workflows
• Managed project execution using Trello and Slack, optimizing tasks across team members
• Employed automation tools and LLMs to streamline editing and formatting of content

SEO Content Specialist

Baby Waters
2023–2024

• Optimized content using Surfer SEO and structured it to meet AI and SERP standards
• Rewrote and formatted existing blog content for clarity, tone, and technical SEO accuracy
• Edited metadata, images, and internal links to improve discoverability and performance
• Led keyword and competitor research to improve rankings in niche markets

Digital Marketer

Remote - Full Time
2021–2023

• Created and managed SEO blog calendars and content pipelines
• Edited both AI- and human-generated drafts for brand voice and E-E-A-T compliance
• Collaborated cross-functionally via Slack; tracked and delivered tasks in Trello
• Produced conversion-focused blog and email content for startup clients

Social Media Marketing Specialist

Nursing Mamas
2022–2025

• Repurposed blog content into engaging social posts for Facebook and LinkedIn
• Monitored post-performance metrics; adjusted tone and format for stronger reach
• Created content aligned with community tone and maternal wellness topics

Social Media Manager

Manila Visual Craft & Manila Visual Explore
2018–2021

• Produced blog and social media content end-to-end, from writing to publishing
• Optimized visuals and layout in Canva and WordPress
• Aligned editorial calendars with brand messaging and seasonal campaigns

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Bachelor of Science in Nursing

Registered Nurse