Automated LinkedIn outreach isn't clever, it's annoying!
With our proven outreach service, you can fill your sales pipeline with high quality opportunities without having to choose between DIY outreach or spamming with an automation tool. We guarantee at least 10 qualified leads within 90 days, or we will work for another 30-60 days at no cost.
When hiring a LinkedIn agency the cost varies from $400 per month for fully automated outreach to $7,000 per month for a highly personalized and manual approach. On the lower end, you can expect a templated, un-personalized approach, whereas on the high end, you can expect a more custom, hands-on approach with 1:1 messages sent to your ideal prospects. At Intelus Agency, our minimum package starts at $1,499/mo for a semi-manual approach which includes a highly personalized approach to $3,500 for our top tier package which is 100% manual and includes InMail & email outreach.
LinkedIn lead gen is not the right fit for every company, however for B2B, it generates leads 227% more effectively than Facebook and Twitter according to this article from HubSpot. At Intelus, we generally recommend that your customer lifetime value be at least $3,000 to get a reasonable ROI from our service.
There are many ways to generate high quality leads from LinkedIn. A good place to start is by optimizing your business page and employee profiles, start posting valuable content, and most importantly - reach out to your ideal customers to connect & network to get new clients. You can also run LinkedIn ads and sponsored content, however LinkedIn recommends a budget of at least $5,000 per month. If you need help with lead gen or LinkedIn lead gen forms, Intelus Agency has packages for both.
On average, our clients get 6-10 qualified leads, and 3-4 qualified meetings each month, but it can be as high as 11-15 leads, and 5-10 meetings. The first month of service will be a lower volume of leads due to time needed to setup your campaign and warm up your LinkedIn account to avoid triggering a LinkedIn account review. A qualified lead aligns with the targeting criteria we've defined together, and replies with interest about your product or service.
Although LinkedIn can be more expensive than Facebook, for B2B companies, LinkedIn is generally a better choice. Why is LinkedIn best for B2B lead generation? According to a blog post from Social Pilot, 80% of B2B leads from social media come from LinkedIn. Furthermore, according to a LinkedIn Audience 360 study; Salesforce Advertising Index Report 2016, 4 out of 5 LinkedIn members drive business decisions its audience has 2x the buying power of the average web audience.
We aim to have every campaign live within 5-7 business days of the kickoff meeting. On average, you should start seeing new connections within the first 2-3 days of campaign launch. Once the connections start rolling in, we're focused on optimizing for the maximum acceptance rate while simultaneously working closely with you to develop a conversation strategy aimed at getting the maximum reply rate. While our goal is to get you qualified leads and meetings in month 1, in competitive industries with long, complex sales cycles and high average contract values, it take can take longer.
We have our own CRM, plus a suite of sophisticated tools and integrations to continuously optimize your campaigns. We A/B test your messages and continuously optimize them to maximize acceptance rate, reply rate, qualified leads and meetings. We will give you access to a Google spreadsheet where you can see new leads and meetings we've generated for you at any time. We will also notify you in real time via email or Slack with a screenshot when a lead is interested or asked a technical question that you are better suited to answer.
Our entry level package only automates the initial connection request message. After someone accepts your LinkedIn connection request, we follow up manually with your leads to build trust & rapport and qualify the lead before attempting to book a meeting. We also perform a variety of other manual engagement activities such as follows, likes, and comments to achieve more conversions without making you look desperate. This is is why our service is unlike anything else on the market. If you purchase our $2,499/mo or higher plan, we will even write 100% custom, personalized connection request messages for each prospect.
Intelus Agency is best suited for B2B companies offering a unique product or service with a customer lifetime value of at least $3k. Our clients that achieve the best results come to us looking for web & software development leads, marketing agency leads, and SaaS leads. We don't take on every client, so if you aren't sure if you're a good fit or not, book a meeting and we will be honest about whether or not we can help you.
LinkedIn sales navigator is a premium tool offered by LinkedIn that allows users to search and filter for companies and individuals who meet their ideal customer profile and buyer person criteria. Sales Navigator also allows users to keep track of their leads, add notes, and segment leads into various lists to stay organized with outreach efforts.
LinkedIn outreach is the process of sending connection requests to people who you want to connect with on LinkedIn. While it’s generally a bad practice to send people sales pitches right after connecting, our proven outbound sales & marketing techniques engage target prospects in real 1:1 human conversations to reveal interest, qualify the lead, and steer them toward requesting more information about your offering and booking a call with you.
It only works with the right approach. The problem is the overwhelming amount of spam outreach that most people get on a daily basis causes people to lost faith in LinkedIn outreach. If you want interested responses to your LinkedIn outreach, you must be willing to think outside the box and avoid doing what everyone else does. Be real, be human, and don’t spam or purchase automated outreach services. Focus on uncovering the problem your prospects have or the outcome they are looking to achieve. Once they admit it, then deliver the value proposition.
While most agencies take a "pray and spray" approach, which involves mass selecting leads from a broad target audience and blasting them with spammy and irrelevant sales pitches, you can think of us as the special ops of LinkedIn. We take your leads through an extremely rigorous pre-qualification process, engage then with real 1:1 conversations and qualify them as much as possible before booking them for a call with you.
Outreach on LinkedIn is very important because 80% of B2B leads from social media come from LinkedIn. If your competitors are using outreach to generate leads and you aren't, then you are already at a competitive disadvantage. Cold outreach is especially important for early stage startups with limited budget and time to compete on the big channels like SEO and PPC.
LinkedIn connections are important because they increase your influence and credibility in the industry, which can improve sales conversions even on deals in your pipeline that you might not personally be working on. When prospects start researching you, it's important that your LinkedIn profile is well optimized with a sizable amount of quality LinkedIn connections and authoritative content that positions you as the go-to expert. Additionally, by regularly gaining targeted LinkedIn connections, LinkedIn puts your content in front of a larger audience of people who might be interested in what you have to offer. LinkedIn’s newsfeed algorithm works by putting your content in front of a small sample of your 1st-degree connections. If they engage, then LinkedIn shows it to more people in your 2nd and 3rd level network, creating a snowball effect that leads to virality which results in more engagement and views. This can not only help you convert leads in your funnel and sales process now, but it can also help you attract new inbound leads.
Popular opinion says that a good number of LinkedIn connections is considered to be anything over 500. While it’s good to gain more LinkedIn connections, what’s even more important is the quality of your LinkedIn connections. Aim to connect only with people who are in your target market and stand a higher likelihood of doing business with you or referring business to you. You can send up to 400 connection requests per month on LinkedIn, so based on industry average acceptance rates of 20-30%, that means you can get 80-120 new targeted LinkedIn connections per month!
Following allows you to see someone's content in your newsfeed. In order to exchange messages with someone on LinkedIn, you need to "connect", and they need to accept your connection request so you become a 1st-degree connection.
Reaching out on LinkedIn can be useful for more than just generating leads & sales. Here is full list of use cases that we've identified:
- LinkedIn podcast marketing (getting podcast guests, and getting featured on podcasts)
- LinkedIn PR & backlink outreach to improve brand authority and SEO
- LinkedIn partnership outreach to get referrals and strategic partnerships
- LinkedIn influencer marketing
- LinkedIn recruiting