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Upgrading your marketing stack can be a daunting task. Here's what you need to know to define your needs, make your upgrade go smoothly and result in a well integrated solution.

2020 is an exciting year for lead generation because of tools like marketing automation, chatbots, behavior-based lead scoring and marketing personalization to provide more relevant buying experiences that result in higher conversion rates.

Marketing is essential for all businesses, but as your clientele evolves, so does your marketing landscape. With an increasing customer base, you need to spend more time to keep up the pace.

In this article you will learn the five questions every growth focused CEO should ask themselves in order to build a company that lasts grows and thrives and a competitive marketplace.

Extensive market studies have shown that you're 60-70% likely to sell an existing customer, while the success rate with new prospects is only 5-20%. If you're looking to quickly boost revenue without spending a fortune to acquire a new audience, try focusing on the leads and customers you already have and how you can help them progress down the sales funnel to become customers.

B2B sales, or business-to-business sales, when involved with multiple decision-makers, can be a lengthy procedure. According to a study by Gartner, the average buying group for relatively complex B2B solutions includes 6 to 10 decision-makers.

Find out how digital transformation and automation have modernized the sales process and everything that revolves around it.

For any marketing campaign, email marketing works as a foundation. Strategically executed email marketing efforts have the potential to nurture leads and replenish the sales funnel.

Any company, whether B2B or B2C, aims to establish a connection with their end-customers. However, technological advancements, like the internet, have significantly disrupted sales and marketing. 

Customers are searching for your solutions online. This article will help you get in front of more of those customers, and do so in a way that makes you stand out as the clear choice among your competitors.