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We start every branding sprint with a competitive analysis to get a feel for the market landscape, and identify the ideal target audience and key differentiators to make a brand stand out from competitors and gain a large portion of the market share.
We use customer centric data to determine the best positioning, and long term strategy for implementing brand guidelines, and creating brand awareness to draw target audience in, capture and convert them into qualified followers, leads and sales.
We use the core facets of a brand identity such as the mission, vision, core values, brand promise, etc to inform the visual design such as the logo, color pallet, typographies, imagery and more to effectively tell the brand story.
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