The Ultimate Guide To Marketing Automation Terminology

A glossary of terms to demystify marketing automation

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What you will learn

Introduction to marketing automation
A glossary of marketing automation terms
How to get started with marketing automation
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Looking to get started with marketing automation, but don't know where to begin?

On average, 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology.

That goes without saying that your competitors are most likely already using marketing automation to provide more personalized experiences for buyers. This guide will get you started by demystifying the marketing automation terminology.

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