The Marketing Automation Playbook

Learn how to automate sales & marketing processes and drive higher conversions with personalized buying experiences.

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What you will learn

The power of marketing automation
Mastering the basics of marketing automation
Prioritizing the best leads
How to integrate your winning tools
Building sales & marketing campaigns that work
Unifying your sales & marketing teams
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Are you generating the highest ROI possible from your sales & marketing efforts?

79% of MQLs(marketing qualified leads) never convert into buyers because the sales team fails to nurture customer relationships. This is usually due to the lack of time, and technology needed to follow-up at the right time with the right message.

On the other hand, businesses embracing marketing automation experience on average, a 50% increase in sales-ready leads, 60% higher lead to sales conversion and 34% higher sales revenue.

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