The Marketing Automation Playbook

Learn how to automate sales & marketing processes and drive higher conversions with personalized buying experiences.


What you will learn

The power of marketing automation
Mastering the basics of marketing automation
Prioritizing the best leads
How to integrate your winning tools
Building sales & marketing campaigns that work
Unifying your sales & marketing teams

Are you generating the highest ROI possible from your sales & marketing efforts?

79% of MQLs(marketing qualified leads) never convert into buyers because the sales team fails to nurture customer relationships. This is usually due to the lack of time, and technology needed to follow-up at the right time with the right message.

On the other hand, businesses embracing marketing automation experience on average, a 50% increase in sales-ready leads, 60% higher lead to sales conversion and 34% higher sales revenue.

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