How To Make The Business Case For Marketing Automation

Quickly prepare your organization for the adoption, and integration of marketing automation software for better sales and marketing productivity and efficiency.

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What you will learn

How marketing automation increases ROI
The key benefits of adopting marketing automation
What you get from marketing automation
Marketing automation as a whole
Marketing automation investments and costs
Selling marketing automation internally
Does your marketing lack credibility?
How to position marketing automation for each executive (CMO, CEO, Sales Manager, Sales Director, CFO, CIO)
The cost of delaying marketing automation adoption
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What is the cost of not adopting marketing automation software?

On average, around 49% of companies are currently using marketing automation systems, with over half of B2B companies (55%) adopting the technology.

With this guide, you will learn how to build a business case within your company or organization to get everyone unified around the decision to adopt marketing automation. This approach can help your company grow revenue by better aligning sales and marketing, and providing better experiences for leads and customers.