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Branding

5 Unique Strategies For Using Data To Develop A Successful Brand

Branding can be tricky especially if you are going in blind. Using data to develop an effective brand strategy can change the game for your business by helping you uniquely position your brand in the marketplace.
Chris Mitchell
August 6, 2018
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Digital Marketing

IHOP to IHOB Marketing Stunt - Success or Failure?

IHOB returned to calling themselves IHOP, and they admitted the change was all part of a marketing stunt, but did it work, or was it a complete failure?
Chris Mitchell
August 6, 2018
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