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A sales pipeline is a visual representation of the buying process divided into a series of “stages” that the prospect goes through to complete the purchase.

A Sales and Marketing Service Level Agreement is a contract that both teams agree upon to guarantee that certain processes, timelines, actions, objectives and tasks will be met in a certain way that’ll help reach common goals. 

The Frequently Asked Questions section is a website's section or page on a website that answers your company’s most received questions.

Buyer personas are semi-fictional representations of your actual customers created based on research and real data based on existing customers. Each buyer persona is a type of client that shares specific attributes and traits that make them interact similarly in the buying process.

An Ideal Customer Profile is a description of a hypothetical company or person that you would most like to do business with.

A Sales and Marketing Gap Analysis is a heuristic analysis framework that analyzes the current state of your sales and marketing assets, tools, resources, and processes and compares them to the ideal state.

SaaS marketing and traditional marketing have some similarities, but how are they different when looked at from a holistic perspective?

By now, we're pretty sure almost everyone in marketing has heard of the benefits of Inbound Marketing and how cost effective this strategy can be. Inbound marketing can help nurture leads at every stage of the customer life cycle and accelerate the buying process.

Paid media is one of the easiest ways to gain awareness and generate leads. But it can also be a considerable risk for companies who are just starting or aren't aware of the downsides and mistakes that can happen when not done correctly.

Despite the advances in technology and automation, in even the most complex and independent sales systems it is likely there is always going to be the need for at least one person to be involved at some point to, for example, control the quality of the lead, interpret the information, answer questions from leads, add missing data or trigger events.