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LinkedIn is one of the many social media platforms that can be used to leverage your company’s communications. Although it may seem similar to others, it has multiple differences that make it very different from others.

What Is Sales Velocity And How Do You Measure It? Sales velocity is a sales tool that helps you understand the average time it takes to win a sale.

When doing sales, especially in larger companies, people can forget how their personal profiles can impact and help reach their company’s sales goals and objectives.

Marketing automation can become expensive for startups and companies who don't have the time or resources to develop it to its full potential.

A sales pipeline is a visual representation of the buying process divided into a series of “stages” that the prospect goes through to complete the purchase.

A Sales and Marketing Service Level Agreement is a contract that both teams agree upon to guarantee that certain processes, timelines, actions, objectives and tasks will be met in a certain way that’ll help reach common goals. 

The Frequently Asked Questions section is a website's section or page on a website that answers your company’s most received questions.

Buyer personas are semi-fictional representations of your actual customers created based on research and real data based on existing customers. Each buyer persona is a type of client that shares specific attributes and traits that make them interact similarly in the buying process.

An Ideal Customer Profile is a description of a hypothetical company or person that you would most like to do business with.

A Sales and Marketing Gap Analysis is a heuristic analysis framework that analyzes the current state of your sales and marketing assets, tools, resources, and processes and compares them to the ideal state.